BEST BLOGGING SITE
You May Have Heard of the Book, "Your Best Life Now." Well, This Page Will Help You Get Your Best Blogging
If you elect to go the solo blog route instead of creating a total
website, be sure to soak up the information on this page. It will help you understand more about blogs
and help you develop the best blogging site possible for your chosen niche.
Best Blogging Site Tips: It's a New World Out There
As I mentioned when I
discussed the Small Business Website Creation Options,
blogs are changing the world. Individual experts in virtually every field or niche imaginable are entering
the blogging world. This migration of information to the internet has given the masses access to
information. Previously a lot of the information was screened out by the information
No more. Political
blogs and instant news sources are pushing the dead-tree press onto the endangered species list. Who wants to
read yesterday's news anyway? Blogs can be updated with breaking news almost instantly. Something can
make waves through the "blogosphere" in minutes. Blogging is powerful stuff. Even Aunt Sally and Uncle
Moe have a blog these days.
So should you.
Blogging is cheap. Blogging makes search engines happy because of the frequency with which they are usually
updated. I think it is best if you develop a blog as part of a complete website that offers valuable content
to your website's visitors. But, even if you don't want to start a complete website, you should still start a
blog. If you just lack confidence, you can even start one
Best Blogging Site Tips: Blogging's Benefits
Having a blog will serve any online venture well.
There are many positive things that blogging will do for you. Here are just a few of the potential benefits
Blogging forces you to pick a niche. Trying
to have a blog about everything is just like asking to have a blog about nothing. Blogs have furthered the
division of labor in the provision of information. There are no blogging Wal-Marts. The world of blogs
is ruled by specialty boutiques. Starting a blog will make you Find a Niche
Idea. This is good. You need to specialize for your blog to be
Blogging allows you to establish yourself as an
expert in a niche. If you supply valuable content, the people will find you. If you do it over and
over again, you'll earn a reputation as an expert in whatever niche you choose. The barriers to entry for
blogging are low, indeed. This lets real experts show their stuff without having to ask permission from any
gatekeeper who may have ulterior motives. Have you spent years learning about something you love, but weren't
formally trained in that field? Start a blog. Show what you know. Credentials often matter less
than knowledge and supplied real value on the internet. If you attain "expert" status, other avenues of
income generation often appear. You may be able to be paid for speaking at events or meetings, endorsements,
or even consulting.
Blogging gives you credibility. Even if you
never are recognized as a world-famous expert, having a good blog gives you instant credibility. It tells the
world that you are knowledgeable and confident enough to put your stuff out there for all to see. Many people
either can't or won't start a blog, so your doing it sets you
Blogging reinforces your business. This is
especially true of online businesses. As you post more content-filled blog posts, you generate more traffic
to your blog. If you also have a website, the traffic spills over. If you have a retail or other
business, customers find you through the internet. Many of these customers would have never found you without
the blog. Whether your business is online or offline, it is benefitted from the extra exposure and from your
development as an expert. All of this ends up improving your
Blogging now can allow you to start a membership
website later. As I talked about on the Small
Business Website Creation Options page, membership sites can be tremendously lucrative. However,
you need to get people to sign up. By developing your reputation and following through a blog, you build
trust. You build a following that is much more likely to follow you over to a paid subscription-style
website. The quantity of traffic that visits your blog can be a good indicator of your ability to maintain a
Blogging keeps you motivated. It is easy to
lose motivation. Blogging helps overcome inertia by giving you self-imposed deadlines. It forces the
undisciplined to keep working. And, it benefits you by giving you incentives to stay abreast of the changing
environment within your field or chosen niche.
Blogging helps you develop skills you may not develop
without it. Blogging teaches you the basics of publishing. It teaches you to write clearly and
frequently on a frequent basis. You learn how say what is worth saying. Then you learn how to
Best Blogging Site Tips: A Few Ideas
If you know you want to start a blog and haven't picked
a niche yet, you may need help to Find a Niche Idea. Start there if you
are clueless. It is almost always best to write your blog on a relatively narrow topic. Here are a few
- Link Clearinghouse Blog: create a blog by
searching the internet and using the blog to link to other leading stories or sites on a topic. Become a
one-stop-link-shop for all the news that is fit to link within a specific
- Summary Blog: write a blog summarizing or
reporting on what the experts are saying about any given topic. Save people time by cutting out the
extraneous and getting right to the point.
- Review Blog: pick something you like and
then review all the options. If you love movies, start reviewing them. If you are a park
afficionado, write about your experiences as you visit the various municipal, state, or national parks in your
area/region. Are you a Chinese food junkie? Systematically review all the restaurants in your
city. Use your blog to review whatever you enjoy and do/experience on a regular
In general, if you are
going to attempt to monetize your blog, it can be about almost anything. However, unless you have thousands
of close relatives or a cult following for some reason, don't make the blog solely about yourself. You can
and should let your personality and creativity shine through when you write. Personal anecdotes and examples
are often very appropriate. Just don't constantly focus on yourself (unless, of course, you are a celebrity
of some sort).
Best Blogging Site Tips: More Guidance
There are plenty of options when it comes to picking a blogging
software or platform. If you plan on monetizing your blog, you'll likely end up using WordPress. It
is the blogging platform of choice for most successful business bloggers, and for good reason.
WordPress can be integrated into a full website later if you
start with a blog only. It is not difficult to build an entire website around a WordPress blog. It
also has a good interface and offers lots of business-friendly themes, including magazine
Magazine templates are often (but not necessarily) the
best option for a business or monetized blog. They are designed to display information in a visually
appealing way on-screen. The next section on this page deals with how to find a good WordPress template
for your needs.
One of the easiest ways to get started is with
Blogger. If using Blogger gets you started, great. You need to get started! But, I
generally don't recommend using it. You don't get enough control to monetize your
blog effectively. And, you don't get your own individualized domain name. Without your own
domain name, all the effort you put into Getting Website Traffic
is ultimately done for someone else (Blogger).
Choose Your Own Domain
Name, Choose a Hosting Service, and use WordPress. That is
the best way to start a blog. If you don't register your own domain name and host it yourself, you
aren't in control. You are limited by the whims of the hosting service. If it goes under, your blog
disappears. You want to have the control and final say over your design plans, monetization strategy, and
It is fairly inexpensive to register a domain and host it
yourself. It may be slightly more work to get it set up, but it reduces your overall risk and gives you
the tools you need for success.
Best Blogging Site Tips: Template Selection Guide
By now, you know I think WordPress is the way
to go for the serious blogger. Many people prefer the magazine-style templates. When looking for
your perfect theme, be sure to check out a few magazine templates and a few of the others that
are non-magazine styles. Find which one works best for you.
If you are having trouble finding some, just
Google it. Go to Google and search for "free WordPress magazine templates" or whatever theme genre caught
your fancy. This will cut out a lot of the junk and get you looking at possibilities
There are a lot of good free templates, and
even more are for sale. How do you pick the one that is right for you and your goals? Only you can
answer that, but here are some guidelines to apply as you search for the right template. Pick a template
that fulfills your objectives in each of these ways:
Compatibility: you should already know what you want to
accomplish with your blog. Make sure that the template you select is compatible with your main purpose for
having a blog in the first place. Are you going to monetize it? Make sure the template is conducive
to those ends. If you sell physical products, information products, or just use ads, make sure the
template works well with what you want to do.
Color: it is usually best to stick with black text on a
white background. Unless your niche demands it for some reason, stay away from crazy colors and
headache-generating pattern schemes. Some strategic use of color is, of course, fine. Just keep it
Layout: pick a layout that gives a good first
impression. You want one that is intuitive. Don't choose a template that looks jumbled or
disjointed. Your readers should be able to quickly find what they want and navigate easily through the
blog. Plus, you need to consider spaces for ads or other revenue-generating devices. The
three-column style is usually one of the best options for professional-looking blogs. They give space and
clarity. Four-column or five-column blog templates may be the next thing, but that time is still a
long way off.
Width: the wider the template, the more information you
can fit onto the page. The drawback, however, is that wide templates can't be viewed correctly by some
older computers/monitors. This is an ever diminishing problem since more and more internet users are
upgrading. I personally prefer the wider templates. But, know your niche. In some cases it
will be better to go with a narrow template.
Posting Style: the traditional style of posting entries to
a blog is vertically sequential. The newest post is at the top and the oldest is at the bottom, straight
down the page. This can work. A lot of people use it. However, there are a lot of more
functional options available. The cluster/categorical posting format will be much more profitable for most
people who want to generate revenue from a blog. This format allows more information to be displayed in a
smaller space, is intuitive if you write on different categories in your niche (and don't intend the posts to
all be read sequentially), and helps visitors to your site quickly find what interests them.
Specific Features: many templates come with features
specific to the template. The number of these will increase as technology develops and is put to use by
creative people. One example is a Rotator feature. This feature rotates "featured posts" at the top
of your blog (or some other designated place). This feature, and others also, are more difficult to
find since they require additional coding skills. But, if you find a template that has this or another
beneficial feature, they can generate more interest and traffic and clicks on your site.
Best Blogging Site Tips: Conclusion
You need a blog. More specifically, you
need a WordPress blog. Even more specifically, you need a WordPress blog that fits your vision and that
you have analyzed for functionality according to the guide above. You should start it as soon as possible
with an eye to incorporating an entire website around it (or vise versa). If you have no idea where to
start, check out the Atahualpa theme. Many more can be viewed at WordPress.
With all that soaking in, it is time to move on to creation of
your Content Development Plan. For a few more comments about
why you should have a blog, see Adding a Blog to a Website.
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