Social Media Is Here to Stay. In Fact, It Has Taken Over. Get on the Bandwagon.
It is important that you learn how to use social networking as a marketing tool for
your business. There has been a true cultural revolution when it comes to social media. View this video
to understand the massive impact social networking has and will continue to have:
Now, you need to figure out how to use social networking to benefit your website or
blog. This can help:
How to Use Social Networking: 2nd Verse, Same Song
If you think about it, people have always known how to use social networking as a
marketing tool. Barber shop talk was (and still is) social networking. Handing out your business cards to
family and friends and having them pass them on to others is another example of how to use social networking to
market yourself or your products.
Joining Rotary clubs, finding
camaraderie by participating in civic organizations, and functioning within professional organizations are all
examples of social networking. And, these forms of networking still have a place for many (if not most)
businesses. But, for an online venture, the primary social networks you will utilize are those that inhabit the
same realm: the world of digits. Now, networking occurs in nanoseconds as bits of data are pushed down fiber
You need to know how to use social networking online through the various websites and communities that have
developed. Access to the established communities on Facebook and
Twitter alone open the doors to virtually limitless marketing opportunities.
How to Use Social Networking: What
Online social networks allow individuals to interact with others on any number of
levels. It is completely voluntary for all parties. You can share intimate details of your personal life (not
recommended), give virtually no personal information, or anywhere in between.
Within this vast virtual vista of
variance, groups form. Those with similar interests and similar ideas find each other and dialog about those
things that drew them together. When your business or service makes an impact on someone within a group within a
social network, it is likely that they will tell others. And, since groups tend to form along lines of
similarity, many others in their group will see or hear of their experiences, be they positive or negative.
The trick in learning how to use social networking is to network with those who are predisposed to having favorable
responses to you or your product. Naturally, the way to do this is to
establish a presence within the communities related to your niche.
Even better is to create a community centered around you or your
How to Use Social Networking: Why
Learning how to use social
networking is something you will have to do at some point. Failure
to enter this realm will leave you completely in the dust within a generation. The old gatekeepers are watching their power erode as information becomes
cheaper and cheaper and transmitted lightning-fast around the world.
Additionally, the costs are minimal and can produce huge returns on investment. Time is the biggest expense. Think
about Mary Kay, Amway, or any other multi-level marketing program.
They all rely almost exclusively on network marketing to generate income, and they are still around decades after
their founding. Social network marketing works. Now, I don’t recommend getting involved in pyramid programs because the
statistics are not in your favor. But, it is vital that you tap into
online social networks and email chains to drive people to your website and increase sales.
How to Use Social Networking: Where
Facebook and Twitter have become the industry giants. Start with
them. Facebook is one of the biggest websites in the
world. Hundreds of millions of users are in the Facebook
community. See Using
Facebook for Business for help starting, guidance on how to use social networking appropriately, mistakes
to avoid, and other tips.
How to Use Social Networking: How
Once you begin learning how to use social
networking, you may be overwhelmed with the number of options that are out there. There are networks and
networks and networks withing networks. You can't possibly keep up with them all. But, there are
services that can help maximize your time.
One thing you should do is make it easy for people to share your
content. You never know when something you write will "go viral." So, make it easy for people to use
social bookmarking to share your content with their friends. You can use AddThis, ShareThis, AddToAny, or any of the others that come up. Remember, make it easy for people to
take the action that you want them to take!
It can also be prohibitively time consuming to try to update
multiple social networking sites by hand. Use a consolidation services to save time. With these, you
create a post and send it to the consolidation service, which then automatically posts it to each of your social
network accounts. So, one post hits Facebook, Twitter, etc. at the same time without multiple
entries. The best one I know of is Posterous.
How to Use Social Networking: Conclusion
If you haven't started, you need to begin
learning how to use social networking as part of your master marketing plan. Social networks have been
around forever, and the digital ones are here to stay. Learn to use them to your