HOW TO WRITE WEBSITE CONTENT
Information Drives the Internet. Website Content Provides It. Make Your Content King.
Content is absolutely the key to generating a steady stream (or river) of traffic
to your website. Every strategy you try to use will fall flat without quality content. Your goals when
writing content should be as follows:
How to Write Website Content: Fit Your Philosophy
When you sit down to write
any content for your website or blog, remember your Business Philosophy. Why is it that you started down the road of creating a website in
the first place? Stick with it. Be true to your vision and the principles that have helped you get
How to Write Website Content: Make It Valuable
When you write, have the message you want to convey in
your mind at all times. Then, write it so that everyone who wants to find out about your topic will be
satisfied with your writing.
Make it worthy to be read by millions of people if you
want millions of people to actually read it. Do your best to make it universally understandable so that
people from all over the world can benefit from it. After all, that is why you are writing: to serve
Put your heart into it. Don't just write to
write. Give it all your effort, and try to write with the goal of changing readers. Try to change their
lives for the better through changing their perspectives, their understanding, their attitudes, or their
Try to create both quality and quantity as well.
But, if you can't manage both, make sure you focus on quality. Quality will bring the traffic. Make
your writing valuable.
How to Write Website Content: Make It Timeless
All writing can't be
timeless, but much of it can be. Seek to write content that will provide value to others for years, decades,
and even generations. There should not be a default expiration date on the content you create. Sure,
commenting on fads or fleeting trends probably won't provide value a generation from now. But, the more
principles and wisdom you can include in what you write, the
Give others wisdom, truth,
or understanding with your content. If you do that, there will always be a demand for it. That demand
will allow your website to keep producing passive income for you for as long as you wish it to do so. When
you write, pretend you are writing to teach your great grandchildren. As you create, write in such a way that
the timelessness of your content is evident.
How to Write Website Content: Make It Your Own
Write so that your website is an extension of you and your
ideas. Let your voice be "heard" by your readers. A few websites can do well as hubs or portal
websites that link to other sites and other content. Most can't.
Write your own stuff. Make it your own. Express your
own opinions. Let your personality shine through. No one wants to read a website created by an
automaton. If you allow your writing to mirror your attitudes and personality, others won't be able to
duplicate it. Your website will be a final destination: the only place people can find your unique
No one else in the world has had the same life you have
lived. Let your experiences and learning shape your content so that it is unique and "you."
How to Write Website Content: Humans Come First
This entire department is all about getting
visitors to come to your website or blog. Getting the search engines to "like" you and consider you an
authority is a huge part of that process. Because of that, it can be tempting to try to manipulate the
search engines so that they send people your way. Don't do it.
Write for humans first. This is what the
search engines want you to do, and it should be what you want to do also. Make serving real people your
highest priority. There is nothing wrong with applying specific strategies to appease the search engines,
but be careful. Most search engines will punish you if they mathmatically deduce that you are trying to
manipulate their algorithms.
You have to serve someone. Purpose that
it will be primarily the real people. That will help you stay true to your philosophy, continue to create
value, and generate timeless content. Make sure your keyword strategies never compromise the reasons you
started your website in the first place.
Plus, writing for humans will usually help you
do better with social bookmarking sites like del.icio.us, digg.com, reddit.com, facebook, twitter, etc.
Put people first.
How to Write Website Content: Keep It Real
Expounding on what is written above, don't try
to divorce your writing from who you are as a person. Don't try to hide your quirks, humor, intelligence,
or perspectives. Those things are what people who come to your website or blog will
Let the real you shine through. Engage
your readers on a personal level by writing as yourself. A pen name is fine, but don't be a
schizophrenic. You want your readers to trust you enough to read your stuff, so keep it truthful.
Trust them enough to put the real you into your content.
Write what you believe, how you believe it,
and why you believe it. If people disagree, so be it. Don't be caged in by political correctness or
the opinions of the majority. Let your real voice be heard.
How to Write Website Content: Conclusion
Unfortunately, knowing how to write website
content doesn't stop with the information on this page. In order to write successfully, you have to learn
the basics of search engine optimization (SEO). Keep reading because understanding the next section is
huge. You must incorporate SEO into your writing. Get the knowledge you need by clicking
here: Basic Search Engine Optimization Strategy.
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