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HOW TO WRITE YOUR CONTENT 

Thirteen Tips That Will Take Your Writing to the Next Level.

It is imperative to start by saying that there is no wrong way to write content for your website or blog.  However, there are tried and true principles and techniques that can help you succeed, if you adopt them and practice using them.

The most important aspect of writing online, however, is developing your own voice.  Don't try to fake it.  Don't try to style yourself after someone else.  Be yourself and find your own style.  That is the secret to long-term internet success.

Without further ado, here are 13 tips that will, if you use them, help you take your website content to the next level:

How to Write Your Content: Tip 1     How to Write Your Content One

Lead with the benefits, follow with the proof.  This is one of the principles you should use when Marketing Your Website.  However, remembering this will help you do more than be a successful marketer.  It will force you to communicate effectively.

When you write, you should spell out first and clearly the benefits you and your website or blog provide the visitor and the reasons why he should believe you.  Each article or content page should immediately make it known to the reader what they will gain by spending time reading your stuff.  Then, you have to prove it.  Making sure you accomplish this when you write will take you places.  Fast.

How to Write Your Content: Tip 2     How to Write Your Content Two

Ensure understandability.  Make sure you write so that anyone can understand the meaning of what you have written.  Grammar and spelling are important, but clarity of meaning is infinitely more vital to the success of your website or blog.

Check every article before you publish it (or submit it).  Even read it back to yourself out loud.  Does it make sense?  Are you talking over anyone's head?  Could your mother understand it? 

You get more traffic and business if you write better and more clearly than anyone else.  Learn how to condense the most technical aspects of your niche down into understandable sentences.  This is most likely going to require practice on your part, so practice it by doing it!

How to Write Your Content: Tip 3     How to Write Your Content Three

Be dedicated and productive.  Writing is like any other skill.  If you don't practice and polish the skill, you get rusty.  One of the best things you can do for both your skill and your website is to determine from the beginning that you are going to be productive.

 

If you can purpose to write at least one article every day, that is excellent.  More would be even better.  If you can't do that, shoot for one every other day.  At a minimum, write one a week.  Frequent additions to your website or multiple postings to your blog will boost your efforts at Getting Website Traffic and keep your writing polished.

 

Plan time to do it.  Consider making it a rule that you have to write an article before you can check your email.  Be dedicated and productive.  You are an expert in something.  Write about it.

How to Write Your Content: Tip 4     How to Write Your Content Four

Use action verbs.  Remember, there is no wrong way to write.  But, there are certain things you can do to improve your ability, no matter what your style is.  The use of action verbs is one such technique.

 

Use action verbs to start sentences whenever you can.  This calls the reader to action and is easy to understand.  Write clearly on a 3rd-grade level and every literate person can benefit from your writing.  "See Spot run" is simple and to-the-point.  Go and write likewise.

How to Write Your Content: Tip 5     How to Write Your Content Five

Use tips.  People love lists of tips.  This whole page is one.  Offering free tips to people will draw people to your website like a bug zapper sucks in mosquitoes.  Lists of tips are easy to understand and should provide high return on the reader's investment of time.

 

Interestingly, odd numbers of tips seem to work better than even-numbered lists, with the number "10" being an exception.  So, use 3, 5, 7, 10 tips.  But, remember that the bottom line is that quality content is what drives the internet.

How to Write Your Content: Tip 6     How to Write Your Content Six

Avoid overusing first-person pronouns.  Stay away from using "I" and "me" in your writing.  Once or twice is fine, but excessive use of these pronouns generally turns people off to your website or blog.

 

Your website or blog isn't primarily for you (review your Business Philosophy if you need to), so, don't make it all about you.  Serve the needs of your clientele.  Don't just use your website or blog as a verbal preening stage.

How to Write Your Content: Tip 7     How to Write Your Content Seven

Watch your sentence length.  There are no hard and fast rules when it comes to developing your personal writing style.  But, many business writers consider the hallmark of bad writing to be the use of too many words.

 

The total number of words never really matters as long as the content is full of quality.  But, if it takes you three sentences to say what could be said in one, you should probably revise it.  Sentences should generally be short and to-the-point.

How to Write Your Content: Tip 8     How to Write Your Content Eight

Write like you talk.  Most people can carry a conversation.  Most people also feel that they can't successfully write a website, blog, or even an article.  Overcome this by writing like you talk.

 

Don't look up big words in a thesaurus.  Just write like you would say it.  Use contractions.  Use common slang words or readily understood word substitutions to make your points.  It matters most that your readers understand what you write.  Your high school English teacher will not be issuing grades.

How to Write Your Content: Tip 9     How to Write Your Content Nine

Plan first.  Work out a beginning, a middle section, and an end or conclusion for what you write.  You don't have to type out a formal outline, of course, but at least know where you want to go and where you want to end.

 

Before you write, put a little thought and effort into thinking about your immediate writing project.  What do you want to convey?  Are there any length requirements?  How are you going to present the benefits?  Which benefits are you going to highlight?  What is going to be your call to action?  How are you going to present the reasons why action should be taken?

 

You need to think about these things before you start writing.  If you don't, you will likely write a confusing or jumbled article or webpage.  Avoid this with a little forethought.

How to Write Your Content: Tip 10     How to Write Your Content Ten

Be specific.  Use illustrations or anecdotes that demonstrate what you are trying to communicate.  Give examples.  Present case studies or data.  Make sure you get down past generalities to the details.

How to Write Your Content: Tip 11     How to Write Your Content Eleven

Break up your writing.  Every time you start a new thought or idea, start a new sentence.  Every time you transition in any way, start a new paragraph.  Lots of short sentences are easy to read.  Don't worry if it seems choppy.

 

Every time you can, start a new paragraph.  There should be a lot of white space on virtually all of your webpages or blog posts.  People like white space when they read articles.  It allows them to keep track of where they are easily.  Short sentences do the same.

 

Try to start a new paragraph every time you write four or five sentences.  Sometimes it is hard to break then.  But, if you can, it greatly increases the readability of your content.  Massive bloks of solid text can be daunting.  Simplify by breaking up your writing into small sentences and small paragraphs.

How to Write Your Content: Tip 12     How to Write Your Content Twelve

Don't worry about length.  Some people say the only good way to write content for websites or blogs is to write tons of smaller articles.  They say 300 to 500 words per article is what you should try to attain.

 

Bah.  Length doesn't matter as long as you are delivering content that benefits others.  If they are benefitting, they will keep reading.  It usually is a good idea to write articles for your website (or blog posts) of varying lengths.  However, different people will implement different strategies, and the success is almost always determined by the effort of the individual, not hitting a certain number of words in an article.

 

You can find successful websites or blogs that use frequent posts of short articles and others that use less-frequent posts of longer content.  Some even post content that runs into the thousands of words.  Both can be successful.  Pick what works for you.

 

It is the content that counts.  If you write quality stuff, the article length doesn't matter.  Focus on truly providing a service to others with your content, and your traffic will grow.

How to Write Your Content: Tip 13     How to Write Your Content Thirteen

Focus on clarity.  Remember the old advertising truism: clever doesn't sell.  It doesn't sell because it doesn't help people realize the value of the product or service.  It doesn't convey the benefits, and it surely doesn't prove anything to them or give them a reason to take any specific action.

 

Be clear.  Make sure what you write makes sense.  Don't worry about being clever unless your niche demands it.

How to Write Your Content: Conclusion     How to Write Your Content Conclusion

The content is the lifeblood of a website.  Make sure you can write effectively.  Find your voice and refine it.  Practice, practice, practice.  The more quality content you can produce within your niche, based on keyword research, the more traffic is going to find its way to your website or blog.  Content is the key.  But, you've got to be able to write it.

 

There are just a few Website Style Considerations you need to be aware of before closing the book on the Website Development department.  Then comes the fun as the next step is the Website Launch!

 

 

Copyright © 2009=2010, Issachar Knowledge, LLC: How to Write Your Content

 

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