MISCELLANEOUS MARKETING TIPS
Take Advantage of These Tips!
This is a series of tips
designed to show you how to develop your own sales pitches and/or marketing strategies. Apply these tips to
your situation. Then, start selling.
Miscellaneous Marketing Tips: Let Google Guide
It can be quite
difficult to know where to focus your marketing efforts. This is particularly true with the vastness of the
internet. How do you know where your marketing efforts will be
There is a free tool that
can help by graphically showing you how your website is influenced by others based on websites that Google has
recorded as linking to you. Click the link to learn about Using the TouchGraph Google
Miscellaneous Marketing Tips: Features vs.
Explaining benefits does a
better job of selling than informing about features. Harping on features forces the customer to draw
conclusions about the product themselves. Usually those conclusions are not favorable to your products.
A rule of thumb to follow when marketing is this: sell benefits, not features. Features should serve to prove
that the benefits are real, but the benefit is the biggest
So, how do you do this, practically speaking?
Michael Masterson sent the answer out in an edition of his newsletter. Read it here, and then go to the Early to Rise website to sign up for their free
More tips will be added periodically, so check back often.
Check out our list of Recommended Resources that can help you find more
success more quickly.
Copyright © 2009-2010, Issachar Knowledge, LLC: Miscellaneous