MISTAKES TO AVOID: THE TOP 10
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Mistakes to Avoid: Number One 
Selling to the wrong
clientele. Have you ever tried a multi-level marketing business? How did it go for you? Was
it all it was cracked up to be when you were "sold" on it? Chances are that it wasn't. Only the
multi-level marketing programs that provide real value succeed. And, they succeed by selling to the same
loyal customers who usually happen to be the associates for the MLM
organization.
If you've ever tried one,
you probably ended up trying to sell to everyone all the time. You probably irritated a lot of people in your
incessant pestering (or used your relationship with them to guilt them into buying things they didn't want or
need). You probably did the most "work" on your family and friends, who would love you no matter
what.
Don't try to sell to
everyone! Identify your desired clients and sell to them. Feel free to say no to people who you know
are going to be problem clients. Let your competition get tangled up with them. Focus on the 20% of
your clientele that generates 80% of your
profits.
Mistakes to Avoid: Number Two 
Excessive
spending. It is relatively easy to start a business on the internet. Even so, the costs can add up
quickly. You can easily spend a load of cash before you even know whether or not you will see any
return on your investment.
Start cheaply and test
your market. If it works, expand and spend more money to make it a success. Don't build warehouses
before you make a single sale. You need to have a plan and strategy in place that outlines how you expect to
break even to recoup your initial investment. Then you need a plan outlining how you expect your business to
gro and generate profits.
You should be able to
clearly explain why any expenditure you and/or your online business makes is both justified and necessary to the
long-term success of your venture. If you can't justify the expenditure, you likely shouldn't spend the
money.
Mistakes to Avoid: Number Three 
Inadequate
spending. Tools save you time and energy. There are numerous tools that have been developed
specifically for most jobs. Starting an online business is no
different.
These tools usually cost
money, although some don't. Remember that your time is a non-renewable asset. If you have all the time
in the world to spend learning the required knowledge to start a business and keep it running, great. Most
people don't.
Don't be afraid to
outsource tasks that you don't have time to do yourself. And, don't hesitate to spend a reasonable amount of
money on tools that will help you succeed. After all, who digs a ditch with his bare hands these days?
Shovels are made for that!
Your chances of success go
up significantly when you purchase proven tools to assist you. Additionally, if you can afford not to, don't
use antiquated technology or programs. Ensure that the technology you are using is adequate and compatible
with all the current technology used today. For example, if you need one of the programs in
the Microsoft Office package, look into getting the OpenOffice software suite. OpenOffice is just
as functional as Microsoft's version and is compatible with Microsoft's software. And, it is completely
free.
Ensure that the technology
you are using is adequate and compatible with all the current technologies that are commonly used today. It
doesn't have to cost a fortune.
Mistakes to Avoid: Number Four 
Faking the
funk. Don't fake it. Be yourself. You aren't a robot. You have quirks and
idiosyncrasies that make you who you are. Don't try to squelch them out of existence. You'll most
likely be miserable trying to fake it anyway. And, you can't hide your true colors. Eventually, they
will come out.
Of course, understand when
it is appropriate to be formal or casual, but don't just adopt an all-business-suit-every-single-day policy for no
good reason. Being too formal can get in the way of relationships, and good relationships are what will get
your business humming along.
Don't pretend to be
something you aren't. If you are a one-person operation, don't pretend you are a multi-person, multi-national
business organization composed of the top ten geniuses on earth and a few bright aliens. People will know you
are a fakester. If you are a one-person show, use "I" instead of "we" when referring to your
business.
Don't pretend to be a
nuclear physicist if you barely passed Physics 101 in high school or college. Faking it will eventually
backfire when the truth comes to light. Save yourself the problems and be real with people. That way,
you will have people partnering with you who know you for who you really are and actually want to partner
with you. Trust me, that is better than tricking someone into thinking you or your business is something it
isn't.
Mistakes to Avoid: Number Five 
Putting absolute faith
in contracts. Buyer's remorse happens. When it happens, people will bail. The more unethical
society gets, the more this will happen. It will likely happen to you at some
point.
If a corporate entity
decides they really want out of a contract, they will violate it 99% of the time. Individuals will as
well. Remember, the relationship is what matters. If the relationship fails, the contract will likely
follow.
Don't get me wrong.
It is better to have a contract than to not have one. I'm not advocating going back to the days of spit
handshakes to seal deals. You need contracts. My point is that you should never put absolute faith in a
piece of paper. If you take action based on a contract, be sure you have a backup
plan.
If you spend money that is
supposed to come in based on a signed contract, you are playing with fire. If the other
entity reneges on the contract, you could end up bankrupt. Get a contract, then take delivery, then
spend or act based on the finalized deal.
Mistakes to Avoid: Number Six 
Failing to create
value. The ultimate purpose of any business is to serve others by providing them with value. If you
get sidetracked in a frenzy of money lust, you will lose focus and likely end up
broke.
When you maximize the
value that your business provides for others, you will find that you can then also maximize the value it provides
for you. If you try to make it work in reverse, beware. Don't just sell stuff and try to turn a
profit. Know what value you are seeking to
provide.
Know why you are in
business. Iron out your Business Philosophy. Know why you are in
business and what benefits you are seeking to bestow on others. Then, let these principles guide you as you
create valuable content or products for your customers, clients, or whomever you
serve.
Mistakes to Avoid: Number Seven 
Falling victim to your
own tendencies to meander about. You must be efficient. Time is always of the essence. At
each new stage of life, you realize that the previous stage held fewer demands on your
time.
You must find ways to
deliver the high-value content/products that people need and want while minimizing monetary and time
expenses. Value creation is, far and away, the most critical aspect of any website or blog (or any other
venture). But, there are always business aspects of any venture that don't just take care of
themselves.
Any process you put in
place should be evaluated regularly. Find ways to save time or money as you improve the
process.
If you can, do a process
less frequently. If possible, find a solution that automates the entire process so that you aren't paying
someone to do something that a computer and/or machines can do much more efficiently and cheaply. Look for
ways to improve the bottom line by outsourcing certain tasks. Ask yourself if you really need the process at
all.
There really is a
cycle. The cycle is this: the more value you create for others, the more income you generate as a by product
of serving happy customers, which allows for more valuable content to be created, which attracts more happy
customers. So, be efficient. Don't meander. Work with purpose. Set goals, plan your time
and schedule, accomplish what you set out to do
.
Mistakes to Avoid: Number Eight 
Ignoring
marketing. Don't wait until you have a completed product or perfect site. If you are waiting for
perfection, you'll be waiting a long time. Start marketing as soon as you can. Put your income back
into the business to grow it.
Be sure to check with your
tax professional, but advertising is usually a tax-deductable expense for businesses. So, take your profits
and pour them back intot the business to grow it. Think of it like a business subsidy! Do this until
you either need the money from your now-much-bigger business, or you want to retire from that business or sell
it.
Devote resources to
marketing from teh very beginning of your endeavor. Making the first sale is a critical step. Once you
get that accomplishment under your belt, keep it up. Learn marketing principles. Develop and apply
marketing strategies to your online business. Be sure to check out the Marketing Your Website department. Never underestimate the value of one
good idea. Then, never stop looking for
them!
Mistakes to Avoid: Number Nine 
Compromising your
conscience. Don't violate your conscience to make a buck. I am, of course, assuming that you won't
lie to, cheat, or steal from others. If you will do those things, fold up shop now. Better never to go
into business than watch your business end abruptly from the inside of a jail cell. If you are prone to lie,
cheat, and steal, business isn't for you. Try
politics.
In addition to the lying,
cheating, and stealing, if you don't feel comfortable venturing into a new partnership or affiliate relationship
because something just seems shady, don't do it. Business should develop one's character, not undermine
it. Make sure everything you do is honest.
Mistakes to Avoid: Number Ten 
Not holding fast to
that which is good. Make sure everything you publish to the web is the truth. You should be able to
prove it. Don't make outrageous or sensational claims to sell things unless the claims are straightforward,
not misleading, and verifiable.
Don't write to belitte or
shame non-public figures. And, be careful if you choose to single out public
figures.
By no means engage in
fictitious slander. And be careful if you decide to make truthful claims regarding individuals. You are
legally entitled to do it, as long as what you write is true. But, evaluate closely whether you really want
to go down that road.
Lawsuits are no
fun.
Copyright © 2009-2010, Issachar Knowledge, LLC: Mistakes to
Avoid
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