Review These Monetization Options and Incorporate Them Into Your Plans.
There is nothing limiting the ways you can monetize a website or blog, other than
your creativity. If you can dream it up, you can implement it. However, if you don't want to work your
brain too hard, review these monetization options.
Each of these categories and methods of making money from a website or blog
has been successfully used by countless thousands of online entrepreneurs. Evaluate each one. Consider
the potential for seamless integration with your website. If an option looks like it will work, try it
out. Diversify. Try several. Stick with whichever ones work.
Be aware, however, that most revenue-generating monetization options will require
you to enter a contract or agreement. Many will require you to limit the monetization methods you may like to
use. So, be sure to read all the fine print of every agreement you enter into.
Monetization Options: Contextual Ads
Contextual advertising all
started with Google AdSense. With contextual advertising programs, the text-based content of a webpage will
be scanned and analyzed. Based on the context of the page, advertisements will then be displayed in areas and
windows on that page that are designated by the website
Since the ads are specific
to the content of the webpage, and since people are most likely to find a particular content page because it is
addressing the informational desires that led them to search for such a page, it makes sense that using contextual
ads can increase revenue. People are more likely to click ads that are of interest to them. If the
context of the page matches the context of the advertisements, people who like the content will often be interested
in the ads as well.
Contextual ads allow a
website to present ads and generate income from them in various ways. This method of advertising can be
particularly beneficial for small or new websites that don't have the resources to develop a full-scale
revenue-generating program for their website or blog. Here are the major players in contextual
Google AdSense: AdSense is the industry leader. If you have ever searched for
information on anything online, you almost certainly have come across them. They usually are
text-based ads displayed within boxes that are labeled "Ads by Google." While text ads are most
common, they can also take the form of image and video advertisements. Income can be
generated on a per-impression basis (usually based on cost per mille (CPM), where credit is ascribed
each 1000 times an ad is displayed to visitors on your website) or on a per-click basis (each time
a visitor actually clicks on one of the advertisements). AdSense can be used in RSS feeds, on searches
that originate from a webstie, and multiple other ways as well. It is tremendously popular for a
reason. AdSense does restrict certain aspects of your website if you use it since you must agree to
their terms and policies, so be sure to read all of the fine print if you sign up.
Yahoo! Publisher Network: YPN utilizes Content Match and is Yahoo!'s version of Google AdSense. It is currently still
in the beta phase and only available for U.S. accounts, assuming you meet their content guidelines. You can sign up here. YPN will review your website and notify you if you are not eligible to
participate in their program. The entire process should not take more than 14 days. YPN ads can
also include image and video formats, and they only pay out on a cost-per-click basis at this
Microsoft pubCenter: Microsoft had to get in on the contextual advertising market
too. Microsoft pubCenter is their alternative to Google AdSense. It allows you to block ads you
don't want on your website by either URL or keyword. You can sign up here.
Oxado: Oxado is a good option for Europeans. They pay in Euros and use
moneybookers.com for payment outside of Europe. If you live in Europe, they will deposit your earnings
directly into your bank account via wire transfer. You can sign up via the link at the end of this page.
Miva: Miva provides contextual advertising options as well. Additionally, they offer
ways to monetize email and RSS feeds. Miva was recently acquired by AdKnowledge which gave them a
larger base. To sign up with Miva, click to become a publisher.
AdBrite: AdBrite is a tremendously versatile option. Blogs and bloggers are welcome
at AdBrite, unlike some other advertising programs. They provide not only contextual advertising
options, but they also provide in-text ads and other means to monetize your website or blog. One of
the best aspects of AdBrite is the level of control you maintain over the advertising content that is
displayed alongside your website content. You are fully in control via a publisher dashboard.
The dashboard also gives you detailed information about the ads that are displayed on your website or
blog. To sign up for AdBrite, go to their sign up page.
Monetization Options: Search-Targeted Ads
Search-targeted advertising is based on traffic
generated from your Basic Search Engine Optimization Strategy. These ads will
be served up on your website to visitors who come to your site directly from a search engine. The ad
that is displayed will be determined based upon the term that was entered into the search engine. This type
of advertising is also referred to as search engine optimization advertising or SEO
One of the benefits of this type of advertising network
is that it can usually be used alongside other advertising programs, most notably Google
Chitika - If you choose to use search-targeted advertising, Chitika | Premium is a good option. It can be difficult to generate much revenue
using Chitika alone, so it is best to incorporate it into a comprehensive monetization strategy that
includes other methods as well. Using Chitika will allow you to display ads to individuals that find
your site directly from one of the major search engines. For example, if you write a review of a
particular brand of pancake syrup, ads for that brand and a few competitors may pop up in the dedicated
advertising space. If a visitor clicks through and buys a product, you can get a
commission. You can also be compensated on a
pay-per-click (PPC) basis.
Monetization Options: In-Text Ads and Interstitial Ads
In-text ads and
interstitial ads can be profitable. They also have a tendency to irritate a website visitor and
negatively predispose them to your website. In-text ads work by converting certain words in your content to
ads. The ads will usually be differentiated from normal words in the content by changing the color
of the word and underlining it one or more times. When a cursor moves over the "advertised" words, it
causes a larger ad to be displayed over the content.
Interstitial ads are
advertisments that are designed to be read within your content. The ads are designed to get people to read
them (what ad isn't, right?!). However, they are often set up so that the reader isn't immediately aware that
he has transitioned from reading your content to an advertisement. Naturally, this can be
frustrating for people and, in a worst case scenario, cause them to look elsewhere for their information, thereby
decreasing your website traffic. Yikes! But, as with anything else, these can be tremendously
profitable if used on the right websites or blogs and in the right way. Here are some of the major
Text Link Ads - Text Link Ads is one of the biggest names in this genre of
advertising. Their claim to fame is that they boast the highest ratio of website real estate used to
revenue generated versus any other advertising program, including Google AdSense (the Granddaddy of
them all). You can learn more by clicking this link. To sign up, go here.
Infolinks - Infolinks is available to any website, no matter how big or small it may
be. There are no sign-up fees or term contracts to sign. They also do not discriminate against
blog sites. For more information, click here or here. Follow this link to sign up.
- As mentioned above,
AdBrite also serves up in-text advertising. See above in the Contextual Ads section for more information
on AdBrite. Or, you can click here to sign up.
Clicksor - Clicksor caters to only the medium and larger websites. The little
start-up website will likely be rejected if they have fewer than 5000 page views per day at the time of
application. In addition to in-text ads, however, Clicksor also offers a variety of other
advertisement formats including: text ads, graphical/rich media banners, graphical banners, pop-unders, and interstitial ads. You can apply here. Learn more about Clicksor here.
Monetization Options: Rotating Ads
Rotating ads are often
image or banner ads that advertisers pay to have displayed on your website. Most of these programs rotate
advertisments of various advertisers in the same designated location on your
You can also develop your
own direct-sale advertising space independent of any third-party advertising solution if your website
generates a high traffic volume.
AdToll - AdToll is a fairly versatile program that pays per click. One of
the nice features of the program is that you can opt-in to a system that allows your ads to automatically
generate more revenue for you as your website becomes more valuable (as your traffic increases). You
will keep 75% of all ad sale revenues. 25% will go to AdToll for facilitating and serving the
advertisements. View their FAQ for the details of the program, and click the link if you would like to sign up.
- AdBrite also
provides image and banner advertising. See above in the Contextual Ads section for more information on
AdBrite. Or, you can click here to sign
Bidvertiser - Bidvertiser auctions ad space on your website to their network of
advertisers. High bid wins, and the advertiser's ad will be displayed on your website.
Obviously, the more successful (in terms of traffic) your website is, the more value the advertisers will
perceive your site as having and, consequently, they will bid up the price of advertising on your
webstie. This makes you more money! Funny how the success of virtually every monetization
strategy is directly linked the website's success in drawing traffic, isnt it? Getting Website Traffic is critical! To learn more about
Bidvertiser's publisher program, click here and here. To sign up, click
Monetization Options: Page Exit Ads and Pop Unders
Exit ads and "pop unders"
are two of the less-intrusive means of presenting site visitors with ads that can generate revenue for you.
Exit ads are displayed to your website traffic when they elect to leave your website. When they leave, they
are re-directed to an advertisement page. Of course, many visitors may not appreciate having their efforts to
leave your website thwarted by advertisements.
Pop unders are basically
pop-up windows that automatically minimize themselves or display behind the active window. When a visitor
comes to your website, the ads open and are temporarily "hidden." When the web surfer closes his browser, he
is confronted with the ad.
There is some speculation
that Google and some of the other search engines may penalize a website whose code contains the programming for
using these ads. Regardless, many websites use them successfully as a revenue-generating advertising solution
for their online ventures.
Exit Junction - Exit Junction works by displaying advertisements when a website
visitor clicks the back button after arriving at your website. Code is inserted into the header so
that the visitor is taken to an ad page prior to returning to the page he previously visited. The ads
are displayed based on the keyword or search terms that were entered into the search engine. To see if
you want to venture down this road, click the link to get more information. To sign up, click here.
ValueClick - ValueClick includes pop unders in their advertising program. You
can also take advantage of other advertising modes, including video. More information can be found
here. To participate, go to the sign-up page.
Monetization Options: Affiliate Programs
Affiliate programs are a great option for the internet
marketer. If you don't have the time or desire to develop your own products or services from scratch, you
can profit by selling beneficial products that others have already created, tested, and proved
If you write content of any kind for a website, it is highly
likely that you will end up talking about products or services at some point. Many of the things you
mention in your content will be part of an affiliate program. For example, if you sign up to be an Amazon
affiliate, you can earn a commission from any product that is sold on Amazon.com as a result of your
There are literally hundreds of thousands (and probably
millions) of things you can sell as an affiliate. You earn commission on every affiliate sale you
generate. Here are some of the largest affiliate hotspots. Take a look. You can sign up for
free for the vast majority of affiliate networks.
Amazon Associates - Amazon is the leader in online retail. They sell
virtually everything. Signing up to be an affiliate through the Amazon Associates program allows
you to receive a commission on any Amazon product that you advertise and help sell.
Because of Amazon's size and scope, there is a good chance that your content will mention or be related
to a product sold on Amazon. If so, put a link to the product you reference. If someone clicks
through and buys that product, you'll earn a commission. The commissions vary, but can be as much as
15%. To find out more or sign up, click here.
LinkShare - LinkShare is different from Amazon in that it is a network instead of a single
retail outlet. The way that it works is by bringing a multitude of businesses and products together
into a network. When you sign up to be a publisher, you gain access (on approval) to the
affiliate programs of all the participating businesses. Then, you can choose from among the products
you would like to advertise or sell, and you get commissions based on your success. The biggest
participant in the LinkShare network is Wal-Mart, but they also have Apple iTunes, OfficeDepot, and hundreds
more. Most affiliate networks are free to join, and LinkShare is included in that group. To sign
up as a publisher, use this link.
ClickBank - ClickBank has been around for a decade and has a great reputation. They
have paid out close to 1.5 billion dollars to participating publishers. Commissions on sales
go as high as 75% on tens of thousands of products. For mor information, click here. Free signup is available here.
Commission Junction - Another very large and well-respected affiliate network is
Commission Junction. They publish the performance metrics of all their advertisers so that you can
choose which will be best for you. When you sign up, you gain access to already-made links and banners
and tools to help you successfully monetize and earn commissions. More information is here. Sign up by clicking this link.
ClixGalore - ClixGalore has thousands of advertisers and products to choose from when
looking for options. As a publisher, they provide you with many tools and services, including tutorials. It is free to join, which you can do by clicking here. If you want more information before signing up, it is available by clicking
RegNow - RegNow is an affiliate network dedicated to
software only. For more information or to sign up, click here.
Monetization Options: Donations
If your website gives away lots of free
information, by all means include a method for the appreciative folks to show their appreciation voluntarily and
monetarily. It is easy to put a PayPal "Donate" button on your website or blog. Give your visitors
that option! Additionally, the donations can end up being a significant source of revenue and can be a
good indicator of which types of articles and content are benefitting the most people.
Monetization Options: E-Product Sales
Selling e-products online can be quite
lucrative. You can sell e-books, e-manuals, audio files/content, video files/content, or even access
to your entire website through a membership subscription.
Learn about re-sell rights to e-books if you
don't want to create anything yourself. Or, look into them if you do want to create your own stuff
but want to have something to sell when you launch your website.
This monetization method is an ideal way to
make money for several reasions. First, there is only an initial one-time time investment in the creation
of the product. After it is created, you can sell it an unlimited number of times at essentially no extra
cost to you. Second, there is little or no overhead associated with selling digits. Third,
there is no meaningful space requirements. You store the unlimited supply of the product on a disk drive
with essentially no real space requirements. Fourth, selling digits is compatible with virtually
every other monetization method you might like to incorporate into you monetization plans.
A tip is in order here: beware of strange psychological
barriers. For whatever reason, many people have an aversion to reading "e-books." They want to hold
bound pages in their hands, not read on-screen. So, how is this bias overcome?
Interestingly, the bias seems to be held against "e-books"
only. It is not nearly as strong when it comes to "e-manuals" or other forms of labeling a digital
product. Consequently, e-manuals will often sell for much more than e-books, even if they contain
the same information. So, consider selling e-manuals if the content allows. Even make the
information look like a manual instead of a book. Use a 13-point font with unjustified right-hand
margins. Many people will happily pay 5 to 10 times what they would for an "e-book." It is all
in the packaging.
Monetization Options: Physical Product Sales
Set up a website to sell whatever you make,
modify, wholesale, or retail. You can even arrange to sell other people's products through
drop-shipping. Most Inexpensive Website Hosting
Services include shopping cart functions that make creating an online store easy.
Monetization Options: Online Traffic Boosting
So, what if you already have a website or
blog? Use a free, content-driven website to increase traffic to your online store or business
Monetization Options: Referral/Finder Fees
Another monetization option for a website is to develop
relationships with both online and offline businesses. As part of the relationship, you can arrange to get a
commission for every lead you generate for the businesses. If you do this, however, only develop referrals
that fall within the context of your niche. If your website is about Victorian Homes, a finder's fee
arrangement with a local realtor who specializes in them would be a good idea. Trying to connect people who
are interested in buying a Victorian house to a gourmet hot dog salesman would not likely serve their
Monetization Options: Services Promotion
If you have a business
based on services and skills you provide, use a website to increase the clientele. If you can provide
expertise or service, you can probably expand to a website. If you don't already have a service business, you
can start one! The quality content you publish to your website or blog will demonstrate your competency and
knowledge in the field in which you provide the services. A website will help you develop your credibility
and will help bring to you people who are interested in contracting with
Monetization Options: Offline Business Boosting
Simply having a website that represents an offline physical
business will end up driving customers to that business. In addition to providing legitimacy, a world of
marketing options opens up once you get online. Use a website to increase your customer base for an
existing physical business.
Monetization Options: Auction Selling
Auction websites like eBay are here to
stay. You can use a website to advertise your own products that are listed on auction sites. Point
bidders to your eBay auctions to increase the revenue they generate. Or, get paid for sending bidders to
other eBay sellers' auctions.
Monetization Options: Web Professional
If you thoroughly learn the material on this
website, you may be able to become a web professional and help others do what you have done. You may want
to create a side business to do consulting, teaching, assisting in the practical aspects of website design, and
seeing others through to completion. You could do it for others or serve as a coach on a pay-for-services
basis. Help others share what they are passionate about on the internet!
Monetization Options: Sales and Rentals
If you can sell it or rent it, you can sell it
or rent it online. If you have a condo on the beach, a piece of rare equipment, or anything else, the
internet can expand your market significantly. If you are already doing this in the physical world, moving
online will likely increase both sales and rentals.
Monetization Options: Conclusion
There is no single best way to monetize a
website or blog. Use your imagination. Deploy multiple, diverse means of monetization if your
website allows it. There are lots of advertising programs available. If you don't like any of the
big names listed above, you can look into these: Adhere, ADSDAQ Exchange, AZN Network, Claxon Media, Kanoodle, Kontera, Nixxie, Suite 66, or Vibrant Media. And, don't get hung up on ads. Many websites will work best
and serve visitors better utilizing monetization methods that include no advertising at all.
Determine what will work best for you within your niche.
Remember, you should understand When Should You Monetize before jumping into your monetization plan. Also, everything
depends on getting those visitors to your website. So, once you have an idea of how you want to monetize
your website traffic, you need to focus on Getting Website
Copyright © 2009-2010, Issachar Knowledge, LLC: Monetization