SYNDICATE YOUR CONTENT WITH RSS
When You Syndicate Your Content with RSS Feeds, You Reach More People...And Get More Website
Syndication of your
content through XML-formatted RSS feeds is a needed component of a website. They can serve as a poor man's
newsletter. Here is what you need to know in order to use RSS to put
your content into syndication:
Syndicate Your Content with RSS: Brief History
RSS is generally recognized to have been created in 1999 by
engineers at Netscape. However, earlier attempts were made. The RSS acronym has had several meanings
over the eyars. It is said to stand for RDF Site Summary, Rich Site Summary, and Really Simple
Syndication, among others. It was around the year 2005 when use of the technology became
Syndicate Your Content with RSS: What Is It?
XML or RSS is basically a way to let a website author
publish content once and then send links to that content out to be read by whomever choses to do
so. Feed aggregators categorize feeds which are then loaded by individuals into RSS readers (like Google Reader). These readers pick up the feeds that the person wants to follow and
displays them through an interface to be read.
Syndicating your content is a good strategy for
increasing traffic. Anyone interested in your conent can sign up for your RSS feed, and they then get your
updated content sent directly to them.
To get your feed out there for people to find and read,
you usually have to submit it to feed aggregators. These function as directories for RSS feeds. One of
the biggest is Feedage. But, there are thousands of them out there.
Syndicate Your Content with RSS: How Do You Get It?
So, how do you get an RSS feed set up to syndicate your
content? It depends. If you use a blog, there is a good chance the functionality is built in
already. You may not even have to turn it on. WordPress is fully compatible with and
includes RSS automatically (see how to get your Best Blogging
Site set up).
Also, many website creation software packages like XSitePro 2.0 have scripts to automate the entire process for you. If you
prefer to do it by hand, this is the step-by-step process by which you do it:
1. Indicate that the webpage is an XML page.
2. Specify the RSS version you want to use.
3. Indicate that your channel is beginning.
4. Enter a title, a description, and a link for your
5. Enter an item. Items are the main part of an RSS
feed. They contain the title, description, and link for each of the webpages you are syndicating.
Each item must have its beginning and end signaled before beginning and ending another item. There are
usually between 15 and 20 items in a channel. The earlier versions of RSS are limited to 15. Some
aggregators allow end users to specify how many items from your channel will show up no matter how many you put
6. End the channel.
7. End the RSS feed
8. You are finished!
Ok, easier said than done. Here is the code you will need
to do what I just said. Change the wording to be specific to your RSS feed. You can copy and paste
the code below into your file and then personalize it.
<?xml version="1.0" ?>
<title>YOUR TITLE HERE</title>
<description>YOUR DESCRIPTION HERE</description>
<title>ITEM 2 TITLE</title>
<description>ITEM 2 DESCRIPTION</description>
<title>ITEM 3 TITLE</title>
<description>ITEM 3 DESCRIPTION</description>
<title>ITEM 4 TITLE</title>
<description>ITEM 4 DESCRIPTION</description>
<title>ITEM 5 TITLE</title>
<description>ITEM 5 DESCRIPTION</description>
Change the capital letters so that it represents your
specifics. This feed would have 5 items. You can add more, just copy and paste the code for
additional items. Once finished, save the file. You could save it as rssfeed.xml. Then, upload
it to your root directory. It should be accessible at www.YOURURLHERE.com/rssfeed.xml.
Whenever you want to update the feed, you simply add an
item. If you already have several items, just delete the bottom one and add the new one to the top.
Once you have your RSS feed created, be sure to validate it using the RSS Validator.
Syndicate Your Content with RSS: Conclusion
Once you have created your XML or RSS file, you should
submit your feed to directories so that people can pick it up and follow your
The easiest way to do this is to automate the
process. Plugins have been developed for WordPress that allow automatic and continual submission of your RSS
feeds to the aggregators. These usually are not free (I don't know of any free ones), but they will likely be
worth the investment and help your WordPress-based site move up the
Onwards! It is time to begin Marketing Your
Copyright © 2010, Issachar Knowledge, LLC: Syndicate Your
Content with RSS